KPCB‘s Mary Meeker did a terrific presentation at D10 last week. You can go over the deck yourself, it’s available below.
I’ll point out some of the highlights:
- 1.1B Global Mobile 3G Subscribers, 37% Growth, Q4 – @ Only 18% of Mobile Subscribers. Impressive 29% of USA Adults Own Tablet / eReader,Up from 2% Less Than Three Years Ago. Despite Tremendous Ramp So Far,Smartphone User Adoption Has Huge Upside.
- Global Mobile Traffic Growing Rapidly to 10% of Internet Traffic
- Rapidly Growing Mobile Internet Usage SurpassedMore Highly Monetized Desktop Internet Usage in May, 2012, in India
- eCPMs 5x Lower on Mobile than Desktop
- ARPU (Average Revenue per User) 1.7-5x Lower on Mobile than Desktop
It seems that monetizing mobile went from being an opportunity to a necessity for survival.
KPCB Internet Trends 2012 by Kleiner Perkins Caufield & Byers
I just came back from the iPhoneDevCamp where Chi-Hua Chien, a partner at Kleiner Perkins Caufield & Byers and Stanford GSB alumn, was the Friday keynote speaker.
Chi-Hua is actively involved in the iFund, KPCB’s $100 million iPhone investment fund.
Chi-Hua first gave a quick overview of how the iFund came to be and how it is going today.
I found particularly interesting where they think the big iPhone hits will come from, the big ideas:
- Mobile commerce
- Real time everywhere and anywhere
- Local search
- Augmented Reality
- Real-world gaming
Chi-Hua was quite disappointed by the fact that most of the current top apps fail at the three criteria he values most:
- value creation
These criteria and the previous themes frame pretty well the iPhone apps VCs want to see. Unfortunately, right now the top free app is probably the opposite: Do Not Press the Red Button. The market (and hopefully some intervention from Apple) will certainly correct this with time, just like it in the case of Facebook applications.
Update: the slides of his presentation are now available below: