Tagged: HBR

Mobile != on the go

Mobile apps are optimized to deliver instantaneous location-based value for users on the go. When tablets started growing, companies started treating them differently from smartphones. The assumption was that its use was mostly at home.  Harvard Business Review has now published a study that included this terrific piece of information:

Mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone use happens at home.

The article was focused on the implications of this for ecommerce. Today I would like you to think of what this means for your product. Can you deliver local, immediate experiences for the 32% of people on the go and broader, deeper experiences for the other 68%?