Tagged: forrester

Still not tablet ready?

A month ago I published a post on the iPad outselling all major PC manufacturers. This week Forrester published a study that makes it clear that tablets are also changing user behavior; disrupting print and online media, music and gaming.

Device convergence is nothing new, but for many the device of choice is still mobile phones. The richer UX that tablets provide enables more complex and longer experiences, that can be monetized better.

This chart shows the results of a survey among U.S. tablet owners regarding changes in their media and device use since they own a tablet.